THE WAY OUT

OPTING OUT

Since I began recuperating from the operation on my wrist in July until today (Sunday, 1/31/2016) I have now conducted three experiments on how valuable the internet is to me compared to how much time I make use of it. (For researching, as a networking vehicle, source of discovery, blogging and communications platform, marketing venue, commenting base, etc.). This includes all aspects of the internet from email, blogging, networking, facebooking, pinterest, exposure of my work, marketing, etc.

I have averaged the three experiments together and have found that I should safely be able to dispense with somewhere between 75% and 90% of my total internet time (depending upon what it is being used for), time that I can far more productively devote to my inventions, writings, songwriting, and businesses. Not to mention the time I can devote to other things like my artwork, my scientific experiments, and even my recreations. These are the results of my experiments and analyses.

What I found the internet to be almost entirely useless for:

1. indirect and inbound marketing – almost entirely unprofitable hype
2. Truth discovery
3. discovering subjects of real interest that could not be accessed elsewhere
4. politics and influencing others
5. entertainment

What I found the internet to be only moderately useful for:

1. staying in contact with family and friends
2. growing a network through indirect contacts or comments
3. Direct Marketing (email, sometimes blogging)
4. gaming, hobbies, recreations
5, selling and buying

What I found the internet to be useful for or even occasionally profitable for:

1. research and concept and idea and article discovery
2. idea generation, invention generation, story generation, etc.
3. education through lectures, eBooks, etc.

Nevertheless if you average all time spent on the internet versus the return on time invested it is blatantly obvious to me that most of the internet (the vast majority actually) is over-rated hype and highly unproductive and a distraction from Real Work and achievement. Just as much as is say television and the desire to be constantly entertained or drugged or drunk, etc.

Therefore, that being said I have am giving up about 75 to 90% of what I do on the internet and of the remainder of my internet time I will redirect my efforts into other and more productive and valuable venues.

Otherwise, as regards the internet, I will do exactly as I did with television and video games. I will give them up completely or only indulge those things on the weekends or holidays.

Therefore as of Monday, 2/1/2016 the bulk of my time saved by dispensing with the internet will go to far more productive and useful activities and outlets. And into time spent with family and friends.

Have a good day folks.

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ONE DAY I’LL ESCAPE

ONE DAY I’LL ESCAPE

I kinda wish the internet did not so much exist
And then I wouldn’t Work on it or in its ranks enlist
But it does, oh how it does, and so I plod along
Wasting all this Living time with silly, versey songs

I wait and wait the web to thread its way to where I go
So I can make it larger still, these spiders all aglow
I often wonder where it ends – I know it’s pointless though
To kick so hard against these pricks – just dinner and a show

These monkeys screeching, slinging shit, getting nothing else
Yet if you sling it back at them whatever does it help?
The cages rattle, shake, and roll, and still what does it change?
A sinking ship’s a sinking ship, the deck chairs rearranged,

Oh look, it’s here, the site I seek, aren’t I a lucky lad?
Now I go to Work on this, I guess I should be glad!
Though it’s not real, I know that see, the world outside awaits
Then why am I, still at this place, just to cut my bait?

I don’t know, we’ve made this world, now getting out’s too late
But still I dream of better things and one day I’ll escape,
And come that day, that brilliant day, the dead webs all dispersed
I’ll be free to Live again and roam the wand’ring Earth…

I MET A GEEK

I MET A GEEK

I met a Geek
He said to me:
“I do not understand, the warp and woof,
The weaving round, the measure of your plan…”

I did not doubt him
Not a bit
He seemed so quite sincere, I thought him
Rankled and confused, the progeny of peers,

So I gave him
Naught a word
To see what he would say
Imagine to my shock and awe
He answered anyway (right away) –

In his head, and in his mind
As deep as he could conjure
Many questions lingered long
Puzzles still to ponder

How could this man
By reckless plan
Deign to reblog this?
Has he never had a life?
Explain! I must insist!

The Geek thought thus
“I must pursue”
My time’s too chaste to waste
The thought of something I know not?
So ripe for rich debate!

Oh little Geek, oh little Geek
How your worries wear
Conundrums deep and wonders steep
They harry you with cares!

As for me, well, I just laughed
The thought that you would wonder (wander)
Upon the internet so vast
So many hoards (hordes) to plunder

But if you must
Just know my heart
To reason out my plan,
Well here it is,
All warts and all,

I did it ‘cause I can!

PLATFORMING

Author Platforms 201 – Part Two – Consistency

Starting last Tuesday and continuing today and next week I will be exploring the issue of author platforms and how to get one.  At the conclusion of this series of blog posts, The Steve Laube Agency will offer a downloadable document that will include the three posts plus additional information and resources.

__________

Last week, I talked a little about the need to develop a “message platform”, which must be in place before you get a website, Facebook page or start any social media effort.

Today I am still not going to talk at all about how to use Twitter or Instagram or any specific social media. Media is the vehicle to communicate. Maybe at one time “the media is the message”, but in the 21st century, with ubiquitous media, “the message is the message” and that is where it belongs.

Today we will continue to explore how to determine what your message platform is and what you need to begin implementing it.

Most people have heard the term “branding” or “brand management” as it relates to consumer products like breakfast cereal and cars. Simply defined (so even I can understand it), effective branding limits creative expression within certain boundaries. If you are a label designer for Campbell’s Soup, there is a template you use to maintain the Campbell’s brand so anyone can recognize a product at a glance.  An artist who desires to express herself creatively would view that job as a start, but probably not last long in that highly controlled environment.

Authors are brands as well. When anyone, from an agent to a reader looks at an author some immediate thoughts will come to mind, whether positive, negative, clear or confusing. Of course, you desire to project a positive and clear image, but often times, the way we operate is contrary to that.

I am not talking hypocrisy or sinful behaviors or walking the talk. I am referring to having a consistent message, delivered creatively, one that attracts readers and followers and meets the expectations they have for you.

Toe-stepping alert#1: Many less-than-interesting messages from authors have been posted in various media because “I need to post something today, but I can’t think of anything right now.” Until you become truly a rock star and people really want to know what kind of shampoo you use, don’t lose focus and talk about things that lack connection to your message. (Unless your message platform is about hair care, then shampoo is fine)

Whether you recognize it or not, you have a theme to what you write.

  • A novelist might have an approach that shows how characters can learn from mistakes.
  • A non-fiction author might use extensive research to undergird whatever they write and is known for attention to detail.
  • Another novelist shows how people go about their lives unaware of the spiritual world in the background.
  • A writer of Bible reference works desires to make the Bible understandable to everyone.
  • A writer of children’s books might want parents and children to interact about important things.

None of the above are necessarily the topic of a book…they are an author’s approach to their writing. That is their message platform, which is the first step for developing the author platform we hear so much about.

Toe-stepping alert #2: Most authors have no idea what their message platform is until someone else tells them.  If you try to figure it out yourself, you are engaging in a form of self-deception. We never see ourselves as others see us. Ask someone who will be honest. Don’t ask close friends or family. They will be nice and usually agree with whatever you say.  “Of course, you are smartest person in the world”. Thanks mom.

Bloggers, columnists, talk-show hosts, comedians, teachers, pastors and others who are responsible to deliver regular presentations make it a habit to always be on the lookout for illustrations and content. In many cases, they carry a small notebook with them everywhere they go, ready to capture a thought. Of course, these days, a number of people use a notes app or voice memo function on a smart phone. Use whatever you want, but do it.

Eyes and ears open, antennae up.

Look for stories to support your message platform everywhere. Let’s say your message platform is to highlight the good things people do for one another every day. That’s an easy one. You look for people doing things for one another.

Toe-stepping alert #3: If you don’t write or record the idea immediately, you will forget it. I don’t care how smart you are or how much you can memorize, the first time your phone rings you’ll forget what you were thinking about and the thought will be gone like a coin dropped on the couch.

Suppose your core message is harder to define. This is where asking multiple people is extremely important. Tell people to be straight with you. Anything else will not be helpful or at best, will send you off on a rabbit trail.

Finally, the framework for all message platforms is a commonly used item. A calendar. There are dates that mean something, like MLK Day, Fourth of July, Thanksgiving, your grandmother’s 100th birthday, the anniversary of the day you got your driver’s license, etc.

By mapping out your message framework with a calendar, you will have a much easier time acquiring a specific message than if you try to figure out something without it. An idea from this afternoon might be great for next Spring or two years from now.

Toe-stepping alert#4: If you do not consistently plan your platform messages, then you will have regular moments of brain-freeze and you will shelve your carefully crafted platform for something less-than-important. The more you waste the time of your devoted followers who expect something from your core message platform, the less devoted they will become. (Unless you are super-famous, then we want to know what flavor of hummus you like best)

Next week, I’ll close this series of blog posts with a specific approach you can view the way you conduct your author marketing.

But if I forget what to write, anyone want to know how I feel about buying food from vending machines at rest stops along interstate highways?

Author Platforms – Part One

– See more at: http://www.stevelaube.com/author-platforms-201-part-two-consistency/#sthash.w12ysvl6.dpuf